The Rise of Authenticity (again) on Social Media
My favorite content to create for brands are the reels that show off their personalities and environment. Social media was never meant to be lead generator. It’s main purpose is to showcase your expertise, share knowledge with others, and build community.
Get Creative with Canva
Wondering what my secret is for all things graphic design? Don’t worry, you’ll be meeting my best friend when it comes to it. It’s…Canva.
Making Content Videos: It's not as scary as it sounds.
It’s the best way to reach your audience on a more personalized level. Don’t you want your audience to get to know you?
What's the deal with Reels?
If you’re utilizing Instagram for your social media marketing efforts, you may have been prompted once or twice to make a Reel. What in the heck is a Reel? Maybe you know, maybe you don’t, but, either way, you should.
Showcasing Your Voice Through Social Media.
Social media is meant to be space for connecting with your community and having fun with it. When was the last time you really had fun with your social media? That’s where we begin our journey, again.
Partner up!
You’ve heard of social media influencers, right? Did you ever wonder how they became “influencers” and why their followage is so high? They partner with companies!
So, who says that companies can’t do the same with each other? I am going to give you a few ideas on how you can partner up and grow your following through partnering with others.
Bringing Out Your Inner Chameleon
We have been pivoting over the last six months, trying to find our footing with everything going on between the pandemic and politics. There are several things that, fingers crossed, will change over time, but, in the meantime, we must, also, rise to the occasion and change our perspective.
Why Your Why is Important for Branding
Branding is one aspect of your company that is crucial to your image. If you don’t have branding laid out for what you do, there is a good chance that not a lot of people know about what you do or how you can be of service to their life and/or business.
Social Media Secrets
I hope you are able to learn a little more about the social media world and how it’s important that you have this knowledge to be able to make these choices for YOU.
How can I market when we're facing uncertainty?
The best part about the uncertainty is that you can go in any direction that you want to. Whether that’s creating a whole online market place or doing webinars on a weekly basis, you can do anything that you set your mind to in the digital space. The internet is the limit!
The power of consistency.
Consistency is something that I always stress to my clients. When it comes to social media and digital marketing, consistency is key. Why? Here are a few reasons.
How to Address Current Events on Social Media.
Make sure your social media posts are what you want to show the world.
Resources? I Like Resources!
Sometimes, we need a little kick for some forward motion. So, to get you back into the groove of things, I’m sharing some of my little secrets for efficiency and affordability.
Snap back to reality.
As we all put our “open for business” signs up on our windows or our digital storefronts like Facebook, there are some things to consider.
Do we really want to go back to the way we were doing business before?
Navigating the Digital Space during Isolation.
I won’t sugar coat things. If you’re not doing something with your digital marketing already, it’s time to start today.
COVID-19 and small business.
There is no doubt that this virus is hurting our economy. Maybe it’s even hurting your business, in some way. Everyone is being effected by this and it is naive to say that this will just “blow over.” It might, but it won’t be overnight.
