The Rise of Authenticity (again) on Social Media
Organic Reach & the Rise of Authenticity (again) on Social Media
We made it, almost, completely full circle. Organic reach has mattered more and more over the last year.
Why? We are human and we CRAVE real connection.
For years, social media has been a space for highlight reels and light hearted content about how great the lives of others are…until it was no longer appealing. While we were chasing the sun (and the algorithm) but, now, we’re encouraged by platforms to be real, authentic, and share our real thoughts.
With the trailblazing and convenient technology of AI and the “ooh shiny” new toys from OpenAI to Claude to Google Gemini, what’s really setting brands apart is their personality, their community, and how present they become in their business.
My favorite content to create for brands are the reels that show off their personalities and environment. Social media was never meant to be lead generator. It’s main purpose is to showcase your expertise, share knowledge with others, and build community.
It’s something the social media world was missing for a long time. I am so thankful organic is back.
So, what can you do to get back into the algo“rithm”?
Show up as yourself
Have a thought on your mind? Share it. Whether it’s through a video, photo, a thread, or blog post, get your ideas and knowledge out there for the world to hear. Trust me, there is always someone who will listen.Bring community back to your page
Share stories and share the failures that come with the wins. Be vulnerable. Be authentic and connect with your audience.
Schedule your posts NATIVELY
The reach is not reaching from third party scheduling platforms any longer. Use Meta Business Suite or the Facebook & Instagram apps themselves to schedule your posts. As for any other platform, my professional suggestion is to post/schedule natively there as well. Leave any questions about this in the comments below.
To quote Dr. Seuss, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”
Be yourself and bring back authenticity to social media.