This time of communal isolation has got us all thinking about how we can pivot and adjust ourselves without completely going crazy….did I get that right? You’re probably feeling like most business owners right now trying to figure out a new strategy for their marketing and, ultimately, sales. I won’t sugar coat things. If you’re not doing something with your digital marketing already, it’s time to start today.
Digital marketing is an umbrella. Digital marketing includes your Google Ads, Social Media Ads, and Email Marketing. Your ORGANIC Digital Marketing is something a bit different. That will be your social media posts, blog articles, free collaborations, and friends/customers sharing your content. Bottom line? If you aren’t doing any of these things, it’s time to make a plan to ensure the survival of your business and brand through this pandemic. Here’s the best secret…you have it in you to do so. Don’t give up just yet because I’m about to give you some really key tips to help with your digital marketing strategy.
Get your social media strategy DOWN
Social media is often overlooked when creating a digital marketing plan - surprising, I know. Here’s the reason why though - often times, we’re looking for instant gratification on sales and ROI. Although those are, obviously, important, making sure you have a brand to create trust is ALSO extremely important.
Start running EFFECTIVE ads on Facebook and Instagram
The biggest fault that business owners run into is running ads that are reaching an audience without having an immediate call to action or having a lead form embedded in the ad itself to collect that information of the audience they’re trying to reach.
Email marketing - yes, you should be doing it.
Remember all those emails you have sitting in a database that you’ve been collecting for years from inquires and from business done? That is an audience that you’re wasting. If those people inquired about your business or utilized your product or service in the past, there is a chance they will recognize the brand and be interested in supporting your business again. It’s not guaranteed, but it’s more worth it to put your brand out there than just having it sit idle while the economy is at a stand still.
