Welcome to the end of the first quarter during a, rather, uncertain year thus far.
The notion going into January this year was just to get to the next week and on and on and on until we have some idea of where this pandemic was going. Now, we’re in the position where we can ACTUALLY plan with a bit less uncertainty. Covid is still a definitive part of that planning, but we can better navigate it now with what we know.
On the marketing side of things, it’s time to ramp up for when things are at a new normal level. As we progress over these next few months, we must be strategic to navigate around the ever growing normalcy we have in the distance.
So, what does that mean for your marketing plan? It means you have to ask yourself a few questions,, to start.
How are you currently marketing? Is it cautious or are you on standby?
Do you have a plan to move forward yet?
Does what you were doing before the pandemic make sense for marketing your product or is that going to be a different process?
Are you in contact with someone you can bounce ideas off of?
How do you plan to execute this plan? Does it involve sitting down for an hour or two to plan or are you going to outsource?
